Canopy Brand Development
Professional tax software isn’t generally thought of as the “sexiest” product out there.
But with a talented team, we made it something both interesting and beautiful.
An excerpt from our Voice and Tone Guide.
Take a deeper dive:
Read through the whole thing.
Form 1040 Socks
We came up with a tax tradeshow swag item that drastically increased booth interaction. We gave out more than 16,000. These suckers performed so well we decided to offer them to any tax practice that would purchase canopy.
Funny enough, it worked.
Tax Prep
Adding Tax Prep to our software lineup was a really big deal. IRS From 1040 is the mascot of all tax prep software, so we made a hype video all about it.